I was at a Great Escape gig last night and there were two music industry bods having a conversation behind us during the band changeover about 'the state of things' and they were talking about a singer who had been pushed by a 'major' label, appeared on several shows, promo'd here there and everywhere but never took off properly. I have no idea why, but for some reason I think it was Jessie Ware? Maybe they mentioned her in passing. Whoever it was had had a lot of money spent on her - they uttered numbers but I was merrily away on my Rekorderlig by this point. One of them brought up V V Brown (who I saw the same festival 3-4 years ago) and said "we got her on [major TV show] and several other big slots" and then lamented how she "just didn't take" or less pleasant words to this effect. So I wondered what other acts who looked certain to dominate just faded into nothingness before they even got started?