See, I don’t get “fun” from it. 22 was fun and joyous and bright. This? Not so much. It’s so odd that she saw the positive reaction to 1989 and decided that between: the airy and light musical vibes (a la Carly Rae) and the high-budget pop star mechanics of the project, she thought it was the latter and not the former that made people like it so much. And I wonder if her public image set backs are what made her double-down and analyze what she thought was her last project’s selling point to go even further with it. I don’t think anyone has ever wished for Taylor to embody the ice cold mean pop queen of luxury role. Like, her presentation of such a trope would never allow for humor and self-awareness. Imagine her saying: “I’m blonde. I’m skinny, I’m rich, and I’m a little bit of a bitch.” The mean-spiritedness and heaviness of it all bleeds into the project and it’s not shocking that it’s her worst received across almost all metrics, from reviews to radio to chart longevity.