2. Taylor Swift & Amazon 3. Ellie Goulding & Amazon 4. "Katy Perry" 5. Lady Gaga & Amazon Of all the things the hellscape of 2019 could throw at us, I'm not sure anyone was anticipating Demi Lovato inserting herself into the Israel/Palestine conflict with such flagrant foolishness. I mean, that's her approach to most things, but she was an unlikely piece of the puzzle this year. She needs to just stay in her lane and remain sub-tweeting Taylor Swift, as she's at least an entertaining kamikaze in those scenarios rather than a fairly tragic one. Further down the votes, it was clear Amazon was not popular at all. I honestly can't even remember what form Taylor's capitalistic cruelty took with them this year as, like several others noted in this category by listing her with loads of other companies, she was the endorsement queen this year. Ellie Goulding pairing up with Amazon to scam her way to No.1 with a song literally nobody has even heard capped off what was already just a funhouse mirror version of a year in pop for her, and I'm honestly not sure if the Lady Gaga vote was down to Amazon in particular or more because of what she's been half-heartedly schilling through them for the last three months instead of being anything that resembles interesting. Another endorsement queen was Katy Perry, who appeared to be signing deals left right and centre. I thought I was drunk the first time I saw her trying to sell apple cider vinegar on Instagram, and that's only just a little more pungent than her expanding, horrible shoe range. A note to popstars: START MAKING POP MUSIC AND STOP SELLING CONDIMENTS/CLEANER/PYRAMID SCHEMES/WHATEVER THE FUCK YOU DO WITH APPLE CIDER VINEGAR PLEASE. And of course make up, but that goes without saying at this point.