I'm a complete sucker for all the random (and sometimes gimmicky) production tricks people starting pulling in the mid-60s. It became such a wild west of ideas... and to be the first one to do something original on a song was such a badge. Some things were so bizarre (especially when 'big acts' did them) that being overly zealous in the creative quest to 'be different' in certain production tricks hurt some songs. I'm thinking famously of The Beach Boys song 'The Little Girl I Once Knew', where Brian Wilson used all these dramatic starts & stops. This made the song have seconds of dead air (a complete no-no for terrestrial radio stations, especially in the 60s!). As such, radio stations were not excited to play it & became one of The Beach Boys lowest charting single of the era. Keeping in theme with the rate, John Lennon famously loved it & wrote a review for it in 1965: "This is the greatest! Turn it up, turn it right up. It's GOT to be a hit. It's the greatest record I've heard for weeks. It's fantastic. I hope it will be a hit. It's all Brian Wilson. He just uses the voices as instruments. He never tours or anything. He just sits at home thinking up fantastic arrangements out of his head. Doesn't even read music. You keep waiting for the fabulous breaks. Great arrangement. It goes on and on with all different things. I hope it's a hit so I can hear it all the time."