Ace of Base

He/Him
You must be misremembering. There was an advert for C'est La Vie in Smash Hits, which did keep going back from November into December, and one for Singles of the 90s in TOTP but that was it.

I was all over the magazines and on the AoB messageboard at the time so I can't imagine I'd have missed it - and after the failure of CLV and SOTN I can't imagine Polydor would have put any more effort in. And if they'd got to the stage of promoting them in magazines there would be promo singles.

Does this ring a bell?

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Next time I’m home, I’ll see what I can find.
 
She didn't lipsync in the Flowers videos either. It was probably entirely her decision and a pain in the arse for the label.
I remember Jonas and Malin reportedly arguing on the set of "Cruel Summer". I mean I get why she wouldn't lipsync to songs that she isn't singing in but "C'est la vie" just looks bizarre.
 
I remember Jonas and Malin reportedly arguing on the set of "Cruel Summer". I mean I get why she wouldn't lipsync to songs that she isn't singing in but "C'est la vie" just looks bizarre.
Well, she does sing the choruses in Cruel Summer (Big Bonus Mix). It's just much less noticeable than in the demo version Jonas shared some years ago where her voice is mixed with a higher volume.
 
Back in the heyday of my fansite, Perfect World, I somehow got my hands on the e-mail address of Nigel Dick (the director of Cruel Summer). By 1998, he was very well established as THE pop video director, so I suspect Arista / Clive were the ones to secure him.

I asked him how he dealt with Linn taking a background role in the A3 era, in spite of being such an integral part of the image of the band. He told me that he switched to a long lens to get close-ups of Linn: "Not very gentlemanlike, to be sure, but it's what the label wanted." There's actually one of these zooms in the video where she casually uses both hands to point away from her, and I've always wondered if it was less a bit of hand choreography and more of a signal to the director to point the camera elsewhere.... haha.

I suspect the label in question was Arista...!
 
My box arrived safely from across the Atlantic today! The SDE Shop packaged it super carefully and it got here in flawless shape. Was on pins and needles while it was in transit, not wanting it to be lost because there aren't any more to go around. Now that it's finally here, I'm starting with my favorite – Happy Nation. Can't wait to hear those remixes for the first time!
 
He/Him
What’s interesting is how many brilliant ballads they had and how none of them was a single. The closest would be Don’t Turn Around I guess. I don’t really count Everytime it Rains.
 
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