Adele - 30

I wouldn’t be surprised if they skip I Drink Wine now as a single. The Brits performance didn’t exactly cause a huge spike in streaming did it?
 
Adele's brand:
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What would be genius, if it really exists, would be to release the 10 min version of I Drink Wine
or any extended version with new lyrics... it did work for Taylor after all.
 
I mean she hasn’t released as much as a remix for over 10 years now, so I think anybody hoping for extra content from this album is going to be disappointed.
 
Hello! I have 1 ticket for Adele’s Hyde Park BST show that I’m planning to sell as I don’t see myself going anymore. It’s for July 1st 2022. If anyone is interested in the ticket please just let me know.
 
Hasn’t she still got that random Hyde Park show in like July? That’ll be… awkward haha

But yeah, this ‘era, if you can even call it one, has been genuinely rather terrible. From the LA concert for millionaires, to the Vegas residency, to the way she’s seem checked out since it began, none of it is particularly endearing.

Now, I appreciate she was probably over this album when it arrived, given the covid-related delays. But it really has just left a sour taste overall. Not overly sure where Adele and her brand go next.
 
But yeah, this ‘era, if you can even call it one, has been genuinely rather terrible. From the LA concert for millionaires, to the Vegas residency, to the way she’s seem checked out since it began, none of it is particularly endearing.

Now, I appreciate she was probably over this album when it arrived, given the covid-related delays. But it really has just left a sour taste overall. Not overly sure where Adele and her brand go next.
Honestly, the worst part about this era for me, on top of everything you've mentioned above, is how she was adamant about 25 being the last part of a trilogy, only for 30 to show up, and be practically the exact same formula, but with a few colourful flourishes in the videos.

And before anyone comes for me with the "but it's what people expect and what sells" I will say that the returns will be more and more diminishing with every iteration of the same formula. The trend is already evident.
 
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