Adele - 30

I still have my ticket for the Hyde Park show but low-key hope she cancels it because I don't wanna go anymore and no one wants my ticket - WOMP! Agreed that this whole era seems like it's dead in the water. I'd assume they hoped the Vegas shows would keep the era alive and act as casual promo but now even with that not happening everything has gone radio silent.
 
The album is already out the top 40 in the US which is a bit surprising giving it’s Adele. They should probably release something else to get a bit of momentum but they probably don’t really care, given how successful it was initially.

I love Adele but the album has no replay value. It also seems like she doesn’t care this era. I doubt she will do Vegas, wouldn’t it be announced by now?
 
The truth is since streaming took over and this girlies make 50p from album sales they're not really feeling the album cycle and the work it requires.
Hun. Adele's physical sales are huge and will have made her a pretty penny on this record. So this is... not relevant.
 
In general, I find the whole reframing of this era as a flop to be a little... strange? We've had the album for less than 6 months, and it already topped 5 million sales worldwide, while keeping her as relevant and in the public consciousness as she's ever been. Is it as big as 21? Of course not, nothing she does will ever be again, but neither is it Supposed Former Infatuation Junkie (sadly). Give the woman a break!
 
In general, I find the whole reframing of this era as a flop to be a little... strange? We've had the album for less than 6 months, and it already topped 5 million sales worldwide, while keeping her as relevant and in the public consciousness as she's ever been. Is it as big as 21? Of course not, nothing she does will ever be again, but neither is it Supposed Former Infatuation Junkie (sadly). Give the woman a break!
Just because it sold, doesn’t mean it’s memorable or that Adele herself has had any long-lasting interest in it
 
That's true, though I do think this has a lot more of a public identity as an album than 25, which, to me at least, felt like 'Hello + all the 21 leftovers' as far as the narrative around it was concerned.
 
he/him
The album still did well, but it definitely hasn't had the staying power that her previous ones had. It's weird how she reappeared for a month & immediately fucked off. I personally found her presence annoying this time around but the GP still seems to be here for her. I don't think 30 is an easily digestible album though so maybe McKaitlynne from Michigan wasn't getting her life.

Wasn't there a video for I Drink Wine?
 
All Vegas and various chart placements or absences aside…

I’ve found whenever I go back to this album, it’s always rewarding, especially if you play it start to finish. I know this forum and music criticism is so tired of popstars talking about how personal an album is, but this is a case where I actually buy into the claim, and I hear her really trying to grow out of the constraints she found herself in - and placed herself in - with 25. If she had left Can I Get It? on the cutting room floor, you could convince me the album’s bulletproof. She’s not pressing like she was with 25, and even parts of 21, and the melodies, even if they’re winding and require patience at times, stick with you. Really, it’s the first time since Rolling In The Deep where Adele’s left me curious about where she’s going next.
 
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