I will never understand the criticisms aimed at 25. It was her 3rd album. Of course she was going to insure her success wasn't a one album fluke and make something that was palatable for a wide audience and insured her a few more hits. There is nothing unusual about that, and just because she could conceivably afford to take a risk doesn't mean that was the wisest decision. We can all name more than a few artists who were leaders in pop with a second album and then chose to take a risk on their 3rd album and spent the next few years playing catch up (Pink and Kelly are the obvious two who come to mind). 25 was what we'd come to expect from Adele but it is good. Those are well crafted songs and that run of singles was bulletproof.