I understand that it’s the limitation of using Bluetooth, but they should have at least future-proofed their flagship product. You can still get lossless audio on your AirPod Max if you buy the lightning adapter cable. I always do that with my CDs converted into ALAC. I have a feeling it’s a label limitation. I think it’s the same with Amazon Music HD. They’re probably greedy and won’t let them license their library for song sales at the same price.