I think the white gays' desperation for everything to be like 2009 again will add some misguided hype to this girl's name, but mainly I find it sort of fascinating that a major label would even put money behind an artist like this in 2018. Sweet but Psycho could literally be a shelved Natalia Kills single. I guess Bebe is sort of in the same vein at the moment, but her stylistic choices remain on-trend (for better or worse) unlike this.
I also find it incredibly annoying that Atlantic is trying the same no-label name bullshit in the metadata of her songs that they did Bazzi to add some weird faux indie-cred on her name or something, but I digress.