BEYONCÉ - act i RENAISSANCE

It's really interesting that she's hitting new Spotify monthly listener peaks daily at the moment (currently just at over 53m) - even more than after the album came out. I think the lasting power of 'Cuff It' and the new swell of listeners for 'America Has A Problem' is spreading her audience out further beyond those who have stuck with the album, which I largely suspect are pop/dance fans.

For what it's worth, she has around 20m more monthly listeners now than she did prior to the release of Renaissance, and I would fully expect this figure to continually rise as she puts out more and more music* on the platform - it now finally (!) feels like she's building a solid base there.

*whisperings are saying Act II is coming in spring, around the tour kicking off, but let's not even go there with that discussion...
 
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