I actually really love this, its EVERYTHING I love about Ciara. She's going to destroy us in this video I fear!
Coast Contra serving mid 2000s Ying Yang twins!
Jump is absolutely massive, the first listen didn't hit me as hard as I wanted it to but after two or three spins this has stuck to me like glue so I can only imagine the video is gonna cement that.
Does it reinvent the wheel? No. But that wheel is SLICK and it's a rare occasion these days where a rap feature feels like it actually elevates the track, the 2000s vibes are immaculate.
The video is such a stunning serve. She truly is one of the most captivating stars we have working today, and the boppiness of the track increases with every listen. Reminds me of the classic days when her music would blast through the speakers at school dances.
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