It's a really thin concept for a tour (and the marketing around it makes it look like a jukebox musical, even more confusingly) so I'm really not surprised it's flopping. There were so many better ways they could have angled this – a joint tour with someone else equally camp, pushed it a bit further towards Christmas so it's aiming at mums night out territory, specifically done 80s or 90s hits rather than a catch all "dance and disco hits from whenever" etc etc.
Claire is a decent name to front this sort of thing but it was flawed from the beginning.
Claire is a decent name to front this sort of thing but it was flawed from the beginning.