To give RCA their due, they're pretty quick at capitalising on songs when blowing up on Tik Tok. Need To Know probably could've gone to radio a week or two ago but it's good they're doing something with it. Woman will be an easy follow up as well which I can see them pushing towards the end of October in order to give Need To Know its moment.
Interestingly, Radio 1 have played both songs a fair bit so it will be interesting to see what the label inevitably tells them to go with but I think milking Need To Know would be a better option and putting Woman on ice for 8 to 10 weeks.
I wouldn't be surprised if they manage to get 6 singles out of this and promote it well into 2022. There's no stopping her.