He just seems artistically out of fuel and referenced as such on Champagne Poetry. He says something along the lines of waiting for something or someone to really inspire him, which I think he tried to package as him being a hopeless romantic, but it just seems to make sense in the context of this album being a bit dull. I may bop to Way 2 Sexy during a workout, but it’s too much of a meme song for me to take it too seriously. Even the video seems engineered to create viral moments, but it doesn’t feel as fun as Hotline Bling.
Some other thoughts:
- The first half is such a slog to get through.
- I expected so much more from the Jay-Z collaboration.
- I may also get into No Friends in the Industry, but it feels like a poor man’s Headlines.
- Other tracks I can like are 7am On Bridle Path, Race My Mind, You Only Live Twice, Fucking Fans. I’m a bit partial to R&B/Dancehall Drake, but I actually prefer the more rap-heavy ones here.