It really did. And I think that's a testament to her work ethic and quality control. Like, Ariana really kicked things into full gear her second era, but she also developed a fanbase from her work with Victorious and was already much more of a personality. Dua doesn't have that, she's skyrocketed with her output speaking for itself. I think this also shows people, past the gays, are vying for a popstar of this stature. She isn't cutting any corners: the consistent performances, the art direction, the videos. She's nailing it, and people are interested.