The snippet sounds brilliant. Even though it's an older track, it seems like it will fit in with the rest of the electro pop and dance sound of the new record.
Not her going against Calvin…this has a tiny bit more going for it at least, but I feel like they’re both going to be a bit dated on arrival.
https://www.tiktok.com/@elliegoulding/video/7119186426331221253 I honestly was not expecting to but I am really loving the clip, it sounds much better than most of her pop attempts since like 2015 to be honest.
[Robot TikTok female voice] ‘Watch me try the “bet you can’t resist listening to the greatest song ever recorded challenge”’ [Easy Lover starts playing as Ellie covers her eyes, obviously failing the challenge as the epic new single artwork appears on screen, doing some sick 360 rotations and zoom ins] [Robot TikTok female voice] ‘Omg. I’m so embarrassed. Pre-save this song so you can fail the challenge too.’ [Ellie dabs]
Just heard this for the first time and I genuinely think this could be a SMA$H for her. The chorus is an instant earworm, the first verse and its pre-chorus are bliss, and the ad-libs before Big Sean's, surprisingly good, verse are a delight. However, I wish they used the pre-chorus from the first verse for the final one too. Hoping for a good NMF placement, which would be ideal as she's been doing loads of radio rounds today ahead of tomorrow morning's premiere on Capital etc.
I agree. Well, I don't see it being a hit but it's a great song that should start this campaign off on the right foot. Her adlibs on Sean's verse are gorgeous and he fits the song well. It's giving Brightest Blue (title track) but make it dark disco.