So on top of this instantly being the song of the year, I also just realized it's been exactly one year since Cardboard Box was released. What a way to mark the anniversary!
And I want to point out that since then, we've gotten:
Cardboard Box (Acoustic)
Another Guy (Acoustic)
Not My Job
Cardboard Box (Happi Remix)
Hide & Seek (Remix with Stormzy)
Fly Girl (feat. Missy Elliott)
A new act, delivering all of this in one year. This is how you cultivate a fanbase, by actually releasing (good) music on a regular basis. Now if only labels could get on board with that seemingly terrifying concept.