No video, no promo, didn’t even get the pimp finale slot in the movie - but still sold a fuck tonne. I don’t really have an opinion on the “was A Star Is Born an era” argument because I don’t think Gaga oughta feel like she “should” have new music out by now either way. But I remember making the argument several times that she could make “single moments” out of other tracks on the album - particularly this one - and most people said it wasn’t worth it because the album was selling anyway. Which always felt like a bit of a mercenary argument to me. Why create *any* visuals or performances if the music is going to sell anyway? *shrug* So it comes down to what you value in pop acts. As pre-album singles, followed by album release and then move on has become the norm, we’re seeing less emphasis placed on songs that have their first airing as an album track. But some of the fun of pop music comes from imagining what your favourite track on an album might look and “feel” like when it gets its moment in the sun. Ultimately, the question is; in the new release model (that goes way beyond just Gaga) are we getting fewer pop artefacts (visuals, broadcast performances, artworks) or more?