I don't think they did "electropop" (if we want to use a generic term like that to describe it) to capitalize on Madonna and Kylie's success. They experimented with the more upbeat electronica during the Felt Mountain era with their cover of Olivia Newtown John's Physical. They wanted to do something upbeat, so *bang* Black Cherry was made. I also don't think they were latecomers. Electronica has existed way before the likes of Madonna and Kylie, so to credit them for making electronica popular is even more laughable than crediting Goldfrapp (who I would say have a lot more credibility with the genre then both of them combined). However if you compare the first half of the 2000s and the second half, the second half had a lot more electropop and electronica artists, or already established artists who have replaced their guitars/pianos with synths. So to claim that the wave of electropop had reached its peak during 2002, is all sorts of wrong.