HYRA - REM (No Sleep)

Andy French · Aug 6, 2022

HYRA is throwing it back to the early days of hyperpop with her new single, "REM (No Sleep)."

The energetic track draws upon the ever-looming impact of PC Music on today’s cultural landscape and marries elements of its production with that of more mainstream EDM, morphing it into a musical framework that’s as synthetic as it is real.

That realness comes through HYRA’s songwriting: "The track is about falling in love with somebody to the point that they’re present in your dreams," she tells PAPER. "It’s the romanticization of being with someone so adamantly that the 'person of your dreams' becomes your reality. REM paints the picture of fast nights infused with energetic and numbing love."

HYRA comes from a long lineage of pop songwriters who combine their emotive side on the lyrics with boisterous electronic production, with Charli XCX and Lady Gaga having been two of her biggest influences. She’s bounced back and forth between all of the US pop capitals — LA, NYC and Miami — and brought with her a full deconstruction of the genre.

https://www.papermag.com/hyra-rem-video-2657814113.html
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Hard to believe we're already at the point where "Early Hyperpop Throwback" is a thing but hey, it slaps!

@mindtrappa @Jersey @4Roses @Petty Mayonnaise @whoever else

Jersey · Aug 6, 2022

A cute lil banger!

Butterfly · Aug 21, 2022

Love this bop.

Applause · Aug 22, 2022

Wait, this goes off. It's giving me Hayley Williams hijacks the "Bad Romance" music video set with SOPHIE overseeing the operation.

Andy French · Aug 22, 2022

Applause said: ↑

Wait, this goes off. It's giving me Hayley Williams hijacks the "Bad Romance" music video set with SOPHIE overseeing the operation.

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It was going around certain corners of the internet as an unreleased SOPHIE/A. G. song featuring Selena Gomez and Allie X for a while nn

Ghetto Boy · Oct 2, 2022

Just discovered this song and it's MASSIVE! I need more from her asap!

thommyh · Dec 8, 2022

Literally beyond obsessed with this. Sounds like the Shake It Off themesong but dipped in the mother lake

HYRA - REM (No Sleep)

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