She never really has a defined "era" or sound for a campaign. Even though her first album has a sound that's different to her second, it could be simply to do with changing trends. It never really feels like a progression. But at the same time she produces bops galore so I can't be mad.
She kind of tried focusing on one song at a time and having a normal single campaign with Cola Song and the Good Time, but I guess it didn't work out so she reverted to her typical (but admittedly enjoyable) messy release schedule.
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