Genuinely finding some of this “Little Managers” style chat bizarre.
Fantasy, and it’s Jools Holland-linked launch, feels like it’s about giving middle-aged gays and their community a slinky number that’s sat there waiting on her Spotify for the holiday drinks party season. It’s about ensuring the most affluent end of the pop consuming market see her as an intelligent offering, and indeed someone they might even shell out money to see live (where the real £££ is now for an artist!) without fearing it’d be a gig full of 12 year old Ella’s like a Little Mix show. They absolutely want people who’ll buy deluxe vinyl with high-fashion photography too.
Seen through that lens, Fantasy’s “underperformance” feels more like an intentional move to filter down to a mature audience for whom her Little Mix background isn’t necessarily a positive.