Discussion in 'Comeback corner' started by Aamyko, Mar 10, 2008.
I think her lack of mega hits post - 2005 maybe has skewed her popularity in some peoples minds. She was a massive star 99-04. Like maybe 2nd only to Britney. Her run of hits in those years would be enough to secure her big gigs. I mean she didn't get the Super Bowl because of I'm Into You and Dance Again (although bops!).
Her early hits really were huge. It's actually kind of curious how she fell off.
I think the end of her engagement and Gigli's failure turned her into a bit of a joke and there was some backlash, but they didn't do enough course correction. Rebirth didn't offer anything new musically and added nothing to her narrative, and there weren't any other obvious hits apart from Cherry Pie and maybe Step Into My World. Her ultra controlled/luxe image wasn't exciting or alluring anymore when people like Paris and Lindsay took over Hollywood
There was definitely some overexposure involved in the wake of Bennifer. But she was also 34/35 when Rebirth came out. Airplay was gonna diminish, even though the ageism wasn’t quite as bad then as it would become. Add into that the album wasn’t very strong. Then with Brave she was quite pregnant and didn’t do a ton of promo.
I think she was also a little lost during this time and she’s talked about that a bit. Her movie career was at a standstill, Marc didn’t love the “J.Lo” image and I think she was unsure of how to proceed at the time. She never felt like a has been, but she also didn’t feel relevant. American Idol really did rejuvenate her career, which is weird to think about now.
She was absolutely huge in the UK, please don't get it twisted! Maybe not an album seller, but pretty much straight through from If You Had My Love to Jenny From The Block she scored hit after hit for three or four years running. She was constantly played on the radio and video channels, kinda like Rihanna went on to do. Not to mention she was a huge celebrity with a lot of media interest, so got a lot of coverage in UK newspapers and magazines.
Nail meets head.
I think Gigli being presented as an "uncool flop" tainted her image, more than any "overexposure", and she simply didn't do enough to fight back.
Example: She's a better actress than people give her for, and that is in no small part thanks to "Gigli" making her a bit of a joke in that regard.
Note: I never even saw "Gigli" but that was besides the moment, the message that J-Lo was a desperate flop made it to me.
Gigli isn’t a good movie but it is hardly one of the worst movies ever made. The reaction to it was so overblown, but that was a reaction to their exposure more than anything.
I had grown up on the od JLO bop (#justiceforHoldItDontDropIt)but had somewhat forgotten her by 2011. I remember On The Floor preimering and being absolutely massive. It was everwhere. On every radio, played at every school function, on every music channel, it was people's ringtones on the street. It was a moment. It always reminds me of summer.
If she did do Glastonbury, and did this as a setlist , it would surely be one of the best 'Legend slots' of all time ! Banger after banger after banger - what a party it would be !
On The Floor
I'm Into You
(What is) Love ?
Run The World
Until It Beats No More
Invading My Mind
I also think she didn’t really build a fanbase that would clap back at haters, incessantly talk about her legacy on social media (some of them for publications they’d work in) and keep her afloat during her “flop years”. She came out the gate too glam and high life, which little girls couldn’t relate to. Though to be fair, as mentioned age is a factor. She started her music career in her 30s. The Ashanti controversy doesn’t help either and always kills her credibility when it resurfaces every now and then.
Gigli and the Bennifer overexposure pretty much destroyed her film credibility and then her music career slowed down after Get Right. It also probably didn't help that she didnt have enough time to actually tour her albums during her heyday. Do it Well did reasonably well enough but as others have said, once again the attentioned shifted from her work to her personal life with the pregnancy. When she finally came back in 2009 with Louboutins it really felt like no one was here for her, and despite her best efforts at promoting it, she really felt like totally irrelevant and inconsequential to the music scene . So 2009-2011 was really the wilderness years of her career, both musically and acting wise.
Then she got on American Idol, totally shed her diva image which was another heavily mocked aspect of the JLO brand, she had an amazing worldwide hit with On The Floor and even though she wasn't able to sustain that level of success she's now openly regarded as an entertainment industry legend and veteran, which she didnt have at all in the late 2000s. And she still managed to score a significant number of worldwide hits with Into You, Dance Again, Booty, Aint Your Mama and Dinero. She has amassed an incredible singles catalogue by now and the Super Bowl solidified her as a must-see live performer.
Even ‘Baby I Love U’ was a hit in the UK, which says it all really.
Sis it’s Glastonbury not Mighty Hoopla: JLo Edition. Those demos!
yes to Hypnotico though
Love? is her best album but performing it in it's almost entirety? No ma'am. Especially when you don't include Charge Me Up.
I think they were joking, that she should just perform LOVE?
I'm aware, but even in joke worlds Charge Me Up does not deserve this omission.
I think what can be over looked with Jennifer, is that her 'team' is/was some of the best in the business. During the Bennifer-era she sacked a lot of that team, including her long-time manager Benny Medina. Ben Affleck tried to get rid of Benny as he was ever present in their relationship (including going with them on romantic getaways) so there was conflict there. After Ben left her pretty much at the altar, she retreated, met Marc, and Marc encouraged her to live a more protected life, avoid paps etc.
By the time she wanted to reintroduce to the world with Rebirth, I don't think she had the right team in place. It felt like it just came out and not enough ground work was done before hand. Get Right (which now is one of her signatures) was too jarring for the US market and radio was unsure of her. A horrific second single choice killed any momentum. She tried it again with Brave, but label changes meant she knew no one there, and she wasn't a priority, being pregnant also signified the early end to that era.
I think once she got back with Benny (once he handed his notice in to Mariah of course...) he really formulated a plan for her to regain some status. She was performing a lot more after the tour with Marc, I think she regained a lot of confidence, and she was performing at events she probably would have turned her nose up to earlier on, putting the graft in and honing her skills (random Pride events, that 7 world wonder medley event etc). I think the right risks were made (American Idol) and the stars aligned with On The Floor. She's never took her foot off the gas since then which I really admire and she makes it so easy to be a fan. My worry is her being back with Ben...although I think she knows she's in the driving seat career-wise now.
The Gigli backlash and subsequent Bennifer split didn't even make a ripple in the UK. By contrast, she was experiencing a huge unexpected hit in summer 2003 in the shape of Baby I Love U!, Get Right peaked at #1, Hold U Down was a respectable hit peaking at #6, Control Myself with LL Cool J was pretty massive and on constant rotation (#2). Do It Well charting at #11 is testament to her power considering there was no UK promo, the market was oversaturated and had moved on quite a bit from the mid-2000s. With that said, it was clear by this point that her brand just didn't align in the UK anymore and was losing steam. People were attracted to relatable and messy, like Amy and Lily.
To add onto this a bit, I think Gigli was only a small part of this. People not giving Jennifer the credit she was due as an actress was born out of a perfect storm of events. She became a pop star at a time when wanting to do both was going to cost you some level of seriousness, then she was dating Puff Daddy and there was the nightclub shooting and then there was the tabloid drama and then there was the "J.Lo" image being born, then her big "movie star" roles came in the form of rom-coms, then there was the perfumes, then there was the restaurant, etc etc. She never stopped being a good actress but she became so famous and had this mega- glamorous image that I think it became difficult to see her as anything but J.Lo.
It's also worth noting that for some reason if your career is mostly romantic comedies people seem to think that takes zero talent or they're "just playing themselves". How many times have we heard that thrown around? "I don't think Jennifer Aniston is a good actress. She's just playing Rachel in everything. Oh Tom Hanks is in another biopic with a shitty accent? WHAT A GIFTED MAN!". I think Jennifer Lopez got hit with the same thing. Her big box office numbers were in The Wedding Planner and Maid in Manhattan and Monster In Law and people saw those as fluff and thus saw her as fluff. It's unfair cuz those movies take talent and effort (sometimes more cuz they're so formulaic and you have to overcome that for the audience to invest). Gigli being a huge bomb was finally the ammunition people needed to really lay into her, cuz prior to that no matter what they thought of her she was untouchable as far as commercial success went.
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