A year after the title track debuted, I finally got a beautiful copy of the vinyl. The packaging is superb.
I hope everyone is very proud of the work they've done on the campaign. It didn't do the big numbers they probably expected with the marketing investment put in place, but it's a success in my eyes and a worthy follow up to Golden Hour.
Also, does anyone have footage of her performance at Summer Sonic?
I remember it leaking and the girls here going 'bad, bad Kacey where is my miseryyy?!' so I put off listening and then one day I did and went 'this is good? this is fantastic actually, what an LP' on listen one.
She/her team were just so committed to the marketing that it undermined the music at pretty much every turn: the awful artwork, all of the interviews framing it as a poetic tragedy, the poor sequencing, the weird emphasis on the title track (a glorified intro) when there were multiple excellent single choices, it was a very frustrating campaign.
It's a testament to her talents that the music itself was strong enough to stand on its own. It's been one of the more rewarding albums to revisit from last year.
I have to say, the visual album or whatever it was called didn't quite work for me. Some of it was fun but some of it not so much. I agree, the album artwork and the way it was presented initially as sad divorce album led many to have such different expectations compared to what was delivered. However, it is still a brilliant album.
Yeah, the music itself is so great that it’s a shame the fleeting, somewhat misdirected campaign/era around it seemed to distract from the songs themselves. As mentioned by countless members in here, it doesn’t come close to the masterpiece that was Golden Hour, but hopes of that were never likely to be fulfilled. But it’s a glorious follow-up and it’s unfortunate the narratives surrounding the release overshadowed the quality of the tracks.
I hope I have a moment with this again because I’ve weirdly just…not remembered to go back to it. At all. Our faves always have albums we favour more or less than others but it’s like I completely forgot about it a month after it came out. And I mean… it’s enjoyable despite being her weakest effort. I wouldn’t have predicted it’d be so forgettable though!