I keep coming back to how many people this album and overall direction had to go through to get this far and how just... no one seemed to pull the emergency brake. I don't think the album is like, actively poorly made (what they've set out to do is largely what they have done for better or worse) but it's beyond tired, and unbelievably hollow. At its best, it manages to achieve shallow, dated, if passable Duke Dumontery, and honestly, at its worst... it's just completely out of character and entirely vacant and cold. It's a cold album. I got frostbite.
I refuse to believe that anyone who made this album actually likes the music that was supposed to inspire it. If you want to empower women, work with other women. If you want to make a dance album, work with dance producers. If you want to make a contemporary pop album, maybe speak to someone under fucking forty. I don't believe anyone involved in making this album is listening to music like it for joy. I don't believe anyone involved in making this album would listen to it for joy. It's boardroom pop.
There's like, a glimmer of something that works in "Lifetimes", "All The Love" and "Wonder" (the four year old girl sounds fine on the four seconds she's singing, you dramatic fags) where there are shreds of warmth and humanity and an actual idea: having a child and becoming a family unit has altered my perception of the world and love by completely recontextualising all my life before it, and after it. It's the classic new motherhood popstar rite of passage but it largely works. So I'm not sure why that is sidestepped for bizarrely out of character swill like "Gimme Gimme", "Gorgeous" and "Artifical". Like, Katy Perry is hot, but she's never been a cum guzzling sexpot on record (just in the kitchen LMAOOOOO am I right lads), so stop trying to make her one.
It's super troubling that the biggest emotion from this album appears to have been... a desire to pull Dr Luke out of the shadows and back into the upper echelon of pop, and what's even more troubling is that everyone but him had something to lose in it going wrong like it has, with Katy being at the top of the pile. I think she seriously needs to clean house, because it looks like the damn thing is on fire. Even if you just forget the numbers, she's in total creative freefall and the people she's put in place to help her are not. But even then, I'm not sure how you come back from a third album of diminishing returns without even having the pride of knowing that at least it was your best. She and this album capitulated to everyone and everything around them, and the prize is going to be probably the roughest month of her career to date.