i think the ‘problem’ with her is her need to dumb down her songs/concept to the absolute lowest common denominator. and that showed a lot on Witness.
as a fan and a pop enthusiast, i understand what she was going for on Witness but it all got lost in translation when the execution started. Pendulum is in my opinion, the strongest song on the record. it’s one of these rare moments when i can take her seriously.
i also feel like she doesn’t known her audience. she’s catering to the Capital FM listeners when in fact, her generational peers like Gaga and Kesha moved on. yes Chained was a hit, but will the kids prefer her over Ariana and Camila? Joanne and Rainbow were (for better or for worse) a great evolution. it was a moment when both artists were like fuck it, i know ‘pop’ dead now so might as well do what i want. Witness doesn’t feel like an ‘adult’ album.
i think she needs to ditch Max Martin & co and give us a concept record. something she can stand behind and who cares if the song doesn’t go #1.