I certainly have warmed far more to Unstoppable than I did initially. Great hook to it.
It certainly isn’t the most interesting record she could have produced, but it was the right record for this moment.
The Dua/Kylie remix has been a weirdly low key affair. A single Instagram post from them after it had already been released in some countries and silence ever since, not even a lyric video on YouTube to get some views. It’s not doing much on Spotify either, it will be a shame if this is all we’re getting from it.
The remix is gift for the fans basically, and of course they would time their posts with the UK release, which they did. What else can they do?
The Dua/Kylie remix has been a weirdly low key affair. A single Instagram post from them after it had already been released in some countries and silence ever since, not even a lyric video on YouTube to get some views. It’s not doing much on Spotify either, it will be a shame if this is all we’re getting from it.
I have to agree. BMG get a lot of credit for album campaigns but the one thing they do poorly for Kylie is singles. The duet, if marketed properly, with physical releases (because we will all buy a 12"/ cd single etc) could get her back in the top 20. I am not sure if they know what they are doing, to be honest.Maybe do some teasers a few days before, a countdown, get people a bit more excited and then post about it more than once on Instagram? A lyric video to get some more interaction? I mean I get that maybe it’s meant to be low key and that’s fine, but given how (gay) people have been crying out for this for ages, and the potential it has, it just seems a bit of a waste.
The duet, if marketed properly, with physical releases (because we will all buy a 12"/ cd single etc) could get her back in the top 20.
Well Say Something reached #56 and Magic #53 so not entirely impossible.on iTunes?
There is very little chance of a Kylie single in 2020/1 scraping into the Top 40, much less Top 20. That’s just the way things stand and she’s acknowledged it - she’s in a new phase of her career and the goalposts of a successful single are different to her.
Well Say Something reached #56 and Magic #53 so not entirely impossible.