I would class myself a casual Kylie fan, loved Fever...interested in all her singles, album wise dropped off until Disco and then loved it, Magic is one of my favourite songs ever. The initial singles get my interest and then I will give the album a spin...and if it doesn't catch me then I drop off until next album.
For me, Padam Padam really is epic. The production sounds the perfect balance - from a BMG perspective - of keeping all bases ticked...camp enough for fans but cool enough for new audiences. It really is a perfect pop record, gets in your head, simple, makes you bop.
The video for me is another win for BMG - weird lack of colour grading aside - it doesn't really make sense (in a good way), is very hypnotic, love the red and keeps you wanting to view again...the bopping choreography is GENIUS, so infectious.
Overall her best beginning to a promotional campaign since Fever.