Since my last post a few days ago, been really soaking in the geniusiness (not a word) of this whole song/campaign.
Firstly I studied music production so listening to the track in details reveals amazing plucky bassline, the rhythm of the Padam being a beat before the kick...creates a cool rhythm. It's bloody epic.
The video is perfect for all bases, as it's weird enough to be cool but not too 'out there' for casual Bobs. It's neutrally cool, by anyone could 'like' it without seeming to lose any credence with their peers, similar to Can't Get You... The 'Padam Padam' memes really work and again can cut through past Kylie casuals and into the mainstream, causing them to check out what the fuss is about...and then come to the perfect track.
It really look plausible that this could breakthrough to mainstream pop culture, the red iconic outfits and video will help and I think could 'stick'. Only time will tell but I would be more surprised if it didn't.