Lady Gaga - Mayhem

Adding it to MAYHEM was absolutely a form of Stream Insurance, and honestly pretty smart?

Literally, like was it engineered to be a hit? Possibly, but that doesn’t guarantee it. Anyone aside from terminally online cynical f words isn’t going to hold it against her, and Mayhem debuting with however many billions of streams already under its belt looks pretty damn impressive to everyone else.
 
Literally, like was it engineered to be a hit? Possibly, but that doesn’t guarantee it. Anyone aside from terminally online cynical f words isn’t going to hold it against her, and Mayhem debuting with however many billions of streams already under its belt looks pretty damn impressive to everyone else.
I’m not holding it against her. I still bop each time it comes on and she deserves the success. But it still feels strategic to me.
 
I’m ignoring the post and just interested about the image itself: pretty sure Mastercard was supposed to be a Sponsorship for ARTPOP/artRAVE release back in 2013 before they pulled the plug last minute? Maybe she’s planning something good.

 
Maybe this is naive, but what would a mastercard collab entail?
Presale opportunity, TV spots, a huge check for her to endorse something arguably shady, some casual money laundering, etc.

Mastercard has advertising $ during The Shammys and instead of paying for a production / running old TV spots they can just make a LADY GAGA x MASTERCARD end card and show 30 seconds of her video.

 
Presale opportunity, TV spots, a huge check for her to endorse something arguably shady, some casual money laundering, etc.

Mastercard has advertising $ during The Shammys and instead of paying for a production / running old TV spots they can just make a LADY GAGA x MASTERCARD end card and show 30 seconds of her video.



When "Mayhem" is literally just a giant massive scam she's about to pull on the industry.

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