Yeah i'm like really waiting for Haus to launch something that isn't just like every other beauty brand. I like the messaging Haus launched with, as sort of a "It doesn't matter who you are" gender-free line but I just wish it took some bolder choices. Especially since it's Gaga.
Ah well, I'll keep waiting.
I have products from Haus Labs that I love – the liners are definitely their defining product, which is cool, because they truly are amazing. But just from a marketing standpoint, About Face is doing everything everyone thought Haus Labs would be and what they set out to be a lot better, and it launched less than 2 months ago. There's no reason for them to change what they're doing because it's seemingly already very successful, which seems to be a running pattern.