The worst thing about it I can say is that it sounds a bit same-y. Which is both a good thing (since it creates this hypnotic Lana-World with its own limited vocabulary and repeated motifs) but also means there isn't much variety. I prefer the main Born To Die album, but it's lovely listening.
You lot act as if all her singles have completely sunk without trace in every territory. Aside from the US she has a fairly decent charting record in most places. Summertime Sadness went unnoticed on here but it was a hit in every territory it was released in. Born To Die and Blue Jeans didn't exactly bomb either. Her only total flop is really National Anthem.
Maybe we just have different definitions of what a hit is?
The Paradise EP mixed with Born to Die minus the bad parts (Body Electric, Carmen, Million Dollar Man, so forth) and you have a really incredible album. Oh, and Ride should be the opener.