'Thats What I Want' is so amazing, I hope it's huge.
It looks like he’ll be #2 behind B**b*r, but on the plus side he’ll have 3 songs in the top 10 including a top 10 debut for That’s What I Want.Does Industry Baby have a shot at going number 1 this week? It's been number one on Spotify for days.
Not having a single physical out in time for the release is such a dumb choice for an otherwise flawlessly run campaign, I don't get it...at all. Especially given most of the album leaked a long time in advance anyway.
Let's face it they were probably confident he wouldn't need them, like most rap releases but guess what.
Yeah, sadly I think this is tea. It's a shame because it'll probably have a really long shelf life in both the US and UK either way, but it'll just be one of those bizarre "wait this didn't go to #1?!" albums, when they really could have probably easily snatched it.Let's face it they were probably confident he wouldn't need them, like most rap releases but guess what.
They probably undermined Drake's third week or didn't know he'd be releasing when he did too. 120,000 is a solid number.
the reality is most don't have the range to pull of this type of campaign
I could also see them wanting to try for the number 1 without any physicals for the headline in way.
You’re totally right, I guess it’s the unique nature of his stardom existing in both hip hop and pop where as a pop fan in used to the deluge of variants. Ultimately I think it was a missed opportunity but I am confident he’ll get to number 1 and do it in his own stylePlenty of albums go #1 without physical copies, though, so it wouldn't be a headline. Neither Kanye nor Drake had physicals available with their releases. Cardi didn't either when Invasion dropped. I'm sure the list goes on, those just come to mind immediately.