22
BLACK MAGIC
AVERAGE: 8.496
HIGHEST SCORE: 10 x10 (
@boombazookajoe,
@Sally_Harper,
@GimmeWork,
@Crisp X,
@Epic Chocolat,
@Robsolete,
@Robert,
@Remorque,
@Music Is Death,
@Mvnl)
LOWEST SCORE: 5 x1 (
@YourLeadSinger)
MY SCORE: 8
2019 RATE: 9/83
For some reason, the rate is only starting to feel real now even though I've eliminated 80+ songs at this point because we're getting into the real heavy hitters!
"Black Magic" was released as the lead single for
Get Weird. The song and its overall presentation was a marked departure from the more mature, R&B-leaning
Salute. It's a big, uptempo, 80's-influenced dance-pop song, and the single cover featured the group in front of school lockers - suffice to say, they were clearly aiming for a younger demographic this time around.
It ended up paying off in a truly massive way. The song debuted at #1 in the UK and spent three weeks at the top, becoming their third #1 after "Wings". It was certified Platinum in just six months, becoming the first girl-group single in more than a decade to be certified Platinum. It has since been certified 3x Platinum for sales of over 1.8 million units, becoming their second biggest hit ever after "Shout Out to My Ex". It's also their highest-peaking track in the US at #67, and was certified Gold making it their only certified single there.
The video has almost a billion views on YouTube (!), currently sitting at 935 million views easily making it their most-watched video - their second-highest is "Shout Out to My Ex" which trails behind at 462 million views. The video features the classic high school trope of nerdy girls suddenly becoming popular after changing their looks. As a male, maybe I'm not the person to speak on this, but the messaging is just so twisted to me - I get that it's meant to be an '80s high school comedy parody but scenes such as the popular girl farting causing her boyfriend to leave her (?!) already felt dated and uncomfortable in 2015 and reflects even poorly now.
"Black Magic" received a number of high-profile performances, my favourite bring their BRITs performance in 2016. Like "Wings" at One Love Manchester, the BRITs performance of "Black Magic" is not only one of my favourite performances of theirs, but one of my favourite performances ever. The dance breaks, the structure, the spectacle of it all. They had grown so much as performers, and this was the culmination of all of their hard work. Perrie in particular, who maybe wasn't their best dancer starting out, completely holds her own here. They had had strong performances before, but this performance to me is when they entered the next level of being one of the best live acts of the past decade.
Another standout performance is the X Factor Final where they performed with Fleur East, and mashed up "Black Magic" with her hit "Sax". It's one of the best and most fun performances to ever grace the X Factor stage, and genuinely such an inspired idea for two X Factor acts to combine their two big hits and deliver a big blowout performance.
As for the song itself? Time has been kind to it, at least for me. It was certainly very jarring to hear after it came out after
Salute and I think I spent a lot of time resenting it, because it felt like a regression for them. And that's not to say that it isn't true, but I think I can appreciate it now for the ironclad pop banger that it is. The '80s flourishes are really cute, and there are a lot of super catchy bits ("all the girls on the block...", the "falling in love" outro) that work well together. And once again, I'm gonna shout out the BRITs performance because that was what sealed the deal for me.