I mean album campaigns are pretty much DOA once they're released to streaming. It's pretty unusual for singles to be released after the album is in this day and age, it's usually to peddle a deluxe edition. So it makes sense that labels chuck out 3-5 songs prior to... it's just unfortunate because now acts get stuck in label purgatory waiting for something that sticks.
Dddddd that explains why Mabel has posted any image except the single cover to socials. Yung Mabes used to have great art direction....what happened?
Someone's sabotaging her, there is no other explanation. Also she just secured my vote for "Act We Should Send To Eurovision" in the next Forum Poll.
Lowkey amazed at how her visuals keep getting worse with every release. Hear me out, we haven't seen the album artwork yet.