No, creativity is not all that matters, but it is probably the most important part of the puzzle. There does need to be some investment in quality tools to do a job and a team who knows what they're doing to implement a successful end result. But money doesn't, and hasn't ever, guaranteed a good result. You can throw as much cash at an idea as you like, but if the idea is shit in the first place, or if the director doesn't know how to execute an idea, what's the point?Because creativity can save the world and that’s the only thing that matters? It does make a difference even if it is not the only important factor obviously.