Madonna - Rebel Heart (13th Album)

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It really should have been a sunny outdoors video, maybe a bit All the Lovers, or a nighttime street party... something like that. The video feels really gaudy and severe and doesn't reflect the vibrancy of the song very well.
 
Madonna is the greatest female performer in history. That isn't hyperbole, that is a fact. When she's engaged, she can't be touched. She hasn't been engaged in her own music for a while.

So the main reason I love this video is that the director chooses to focus on the performer and - importantly - her performance. She's so magnetic, in control, no distractions to wow us, just her looking great whilst dancing. The bulls are mere props. The entire video looks gorgeous. I'm so happy with it all.
 
This is actually a brilliant move, especially since Snapchat has such a wide audience and you don't have to add her to see the video.

I read an article that states Snapchat is the swiftest growing app on the market, and its focus is mainly on the youth demographic. As I've mentioned before, it's literally set up to be confusing for anyone over 25.

M knows what she's doing, and I (almost) hate her for it.
 

Mr.Arroz

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I too think it's a brilliant method for promotion. Snapchat is so easy to use.

Do we have any further details on the design of the super deluxe edition?
 
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I too think it's a brilliant method for promotion. Snapchat is so easy to use.

Do we have any further details on the design of the super deluxe edition?

Nothing yet! Hopefully we get more information on Monday with the 3 songs being released, and hopefully the Rebel cover. The fact it was listed on Amazon last night gives me hope (can you tell?)

Also here's a short article on the Madonna x Snapchat partnership, for anyone who thinks it's a bad idea:

The "Living for Love" music video is the first to premiere on the app's Snap Channel.

Today, Madonna is set to premiere the first music video from her new album, Rebel Heart, on Snapchat, the picture messaging app that was recently valued at $10 billion. The video accompanies "Living for Love," the album's first single, and will be viewable on the app's "Snap Channel."

The Inside Story of How Madonna Turned Her 'Rebel Heart' Leak Into a Global Hit

It's been a rocky album campaign for the pop star, 56, who has endured two devastating album leaks, the second of which happened on Monday and included the 25-track deluxe version. Rebel Heart will go on sale Tuesday, March 10th, after Madonna performs at the Grammy Awards on Feb. 8th, and the Brit Awards on Feb. 25th.

The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna collaborator Danny B. Tull, and styled by B. Akerlund -- who also works wth Beyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.

To state the obvious, it's a major coup for the three-year-old Snapchat, which boasts an estimated 200 million users. CEO Evan Spiegel made headlines during last year's Sony hack when a series of uncovered e-mails revealed that he was at work on an in-app music feature, including negotiations with Vevo to bring music video viewing inside Snapchat's interface. Those talks reported stalled, but the music feature being discussed was likely tied to Discover, which was announced last month.

Discover feeds news and entertainment from 12 different companies directly to the user. Participating organizations include Warner Music Group, National Geographic, People magazine, ESPN and Vice, who enlist editors to select stories (which can include photo essays and videos) that are shared and refreshed every 24 hours.

http://www.billboard.com/articles/6...premiere-snapchat-revel-heart-living-for-love
 
It's an absolutely stunning video. Although I wish it had been served on one of the darker songs - "Devil Pray" or "Illuminati".

"Living for Love" is so summery sounding, not sure if devilish conquistadors fits the message or vibe.
 
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It's an absolutely stunning video. Although I wish it had been served on one of the darker songs - "Devil Pray" or "Illuminati".

"Living for Love" is so summery sounding, not sure if devilish conquistadors fits the message or vibe.

I think it fits the concept of the album. "Living for Love" is such a triumphant track, in and out of context of the record, but mostly in. Rebel Heart has Madonna facing a lot of her inner demons for the first time, and coming out of those battles that play throughout the album as the winner. The video is the perfect display of the self referencing and her inner struggle.
 
Probably an unpopular opinion but that felt so flat. Not lead single worthy - video or song. Disappointed thought there would be a bright uplifting video but total opposite. Love the album though, best in ages!
 
I'm surprised you guys think it's a brighter song. I've synesthetically perceived this song to be very dark from the first time I heard the final version so I found the video to be fitting, if not too colourful.


I still don't know why they didn't just have random interjections of the black and white mirror scenes of the Minotaur dancing like she previewed. It would have changed the video a little more and I found this visuals very captivating.
 
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