Since Stranger Things made Running Up That Hill popular, I wonder why it did nothing for Material Girl in 2019.
Material Girl got a huge boost in streams when series 3 debuted in 2019 and it is currently getting another boost now because people are rewatching the series from the beginning (or watching for the first time).
The scene Running Up That Hill features in really is something to be seen and Running Up That Hill plays an integral part in it.
I’ve been thinking about this, actually. Material Girl didn’t get near the amount of coverage for its inclusion compared to Kate, and I think it comes down to a couple of things. Madonna is and will likely always be much less hesitant to allow clearance than Kate. The publicity level surrounding Kate’s approval has been pretty high and I’m pressed to find too many articles discussing the show that don’t talk about that as well. Also, Running fits in with the general vibe of contemporary music much more than Material Girl did in 2019. It’s just the perfect storm of the right time, show, song and audience.