I really like Matt but Syco need to stop with exaggeration and hyperbole.I remember this happened with joe, he would be the next big Disney star, the most successful male winner etc...
Nope, it's fairly common to happen, Olly released before Joe, JLS released before Alexandra, they've always held the winner over until the live shows, ever since Leona.
I think it's a bit odd that he doesn't seem to be getting the attention from Syco that Cher and One Direction are. When We Collide was a big seller and he dominated the voting on the show. It's possible that they want to market him as a "serious artist" and so are keeping him out of the tabloids etc.
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