I think the new rules are rather Stalinist. If people are so stupid as to be swayed by marketing, then it's their own fault. A person should alway remain being wary. With this new law, people will actually start believing that now, they can trust reviews, blogs, leaks, and what else there is, when we all know, it will all remain a big set up, only now with bribes paid to the regulators at the ministry of truth.
Just look at the BBC and ITV, and its rather sly censorship of free speech during Question Time, and the aggressive pushing of their own agenda, or the blatant Sylvia Young / Simon Fuller / Cowell school stable of artists that seem to monopolise every television program there is, even in Blue Peter.
Stick to the rule, don't trust anyone , and stay cynic.