The track was only sent to press and radio officially this week. That's why promo CDs are only just cropping up now. "Hype" is a tricky thing to measure... especially when you've known about the reunion and every miniscule detail for several years now! But their focus on promotion kicks in next week, when their live dates, PAs and such like begin. 6 weeks of promo, which is pretty standard. They're at Scala, Brighton Pride, G-A-Y, We Love Pop, Manchester Pride... they have a video about to drop, they'll be playlisted by Radio 1 either next week or the week after, on rotation on the music channels, the press will cover the live dates, there'll be new photos and clips of new songs on YouTube... and hopefully we will see them all over the TV. For some reason, I can't quite see them on the couch of This Morning but they're gonna have to do that stuff, so... Are there any shows returning early September? The summer TV schedules are always awful for promo, but the autumn is much more diverse. Big chat shows, the big talent shows, etc. I'd love them to get a slot on Later... not sure when that's back, though. It only just finished in the first week of June! I think it's on three times a year though, so should be back Sept-Oct. I hope he thinks they're "cool" enough, he used to like them.