Because of The Winner being the most disappointing Pet Shop Boys lead single of all times, I'm left frustrated and play Yes and Etc. all day. Amazing album. Love etc. : what a song ! And what a lead single ! So sad I don't even have the will to buy The Winner on Itunes today... On another note : Etienne's comparison with Go West makes The Winner even worse. I know a lot of fans don't rate Go West very high, but I do love it and think it was a genius move from the band at the time, because it made their public bigger, wider, with an ultra specific / niche disco number. A complete tour de force audience wise. And a beautiful and touching gay hymn with amazing lyrics : let's not forget the Aids context in 1992 : "(Go West) Life is peaceful there / (Go West) In the open air / (Go West) Where the skies are blue" may sound cheesy, but when your friends are dying because of Aids, it's... well, let's say that this song always makes me cry 20 years later. Anyway, we're far from The Winner's MOR sound and insignificant lyrics.