My friend is a music manager for a well-known Canadian artist (no, it's not Avril Lavigne/Melissa). Over the last month, he's watched an entire tour, an award show, and other prominent promo opportunities be canceled or postponed indefinitely. Months and months of money and hard work out the window. According to him and other experts, many careers won't survive this. That includes musicians who depend on people like my friend to help create and promote their art. Thinking about some of our favorite independent musicians not being able to have the reach they want or the access their used to makes me incredibly sad. We've all seen acts of various sizes pivot their promotional strategies to live streams and pre-recorded home performances. Many of the albums slated for this year have been pushed back, some with arbitrary dates, some with no dates at all. Entire tours and festivals have been canceled, with some experts saying concerts won't be feasible until Fall 2021.. at the earliest. LA's Mayor just announced today that there won't be any live performances or sporting events until 2021. The future is grim. While we're seeing positive trends with the spread and containment of COVID-19, there's a long, uncertain road ahead. Hoping this thread can serve a few purposes: 1. Discussion: I humbly believe this forum, along with its members, is one of the most progressive, intelligent places for music discussion. I'm consistently amazed at the level of insight produced by so many people, even when it's rehashing Kylie's Body Language era. In all honesty, I'm personally depending on the conversation around the changes about to take place to help us all deal with them. 2. Promotion: The fact is, many artists we love won't be able to make music the same way. I hope that we can lift up artists looking to fundraise and promote themselves less traditionally and maximize their reach. 3. Innovation: If concerts/tours aren't part of album cycles... what is an album cycle? How are artists making money? What stands in for live performance? Jewel fans may remember her Instant Live partnership where she offered concert recordings for purchase right after the show ended. I'd love to see new initiatives that leverage an artist's back catalogue, past performances, any way to bring music releases to fans. I'm praying Tori Amos lets me start an archive of purchasable performances from her past tours. It'd be fun to hear ideas others have, especially amongst the forum's own musicians and professionals. Anyway. Just wondering where everybody's heads are at. We're lucky to have the luxury to think about this stuff with so many people helplessly watching their lives destroyed. Nothing takes priority over supporting each other as humans, but music soundtracks humanity. I want to help it stay as strong as we can.