Ding. Ding.
#35 Pretend It's OK
Average: 6.657
Highest Score: 9 x 4 (@JuanJose, @TheOnlyOne, @With The Bands, @CorgiCorgiCorgi,
Lowest Score: 1 x 1 (@Vixen)
NOOOOOOOOO. This is one of the easiest 10's in the whole rate. The constant melody change-ups, the melancholic production and their vocals are all phenomenal. Should have been top 10. I'm sad. You'll also see that no-one awarded a single 10 to Pretend It's OK. Almost every score was between 4 and 6. The track was, of course, produced by Xenomania, which explains the unusual structure.
Mr. Humes thought it was a "good song"but had a problem with the producers. "I can't get over the fact the this was the Xenomania contribution to their debut. Like, seriously, Brian Higgins? You can do better than that!
Sprockrooster "loved the adlibs in the chorus" while
First2Run said the song was poor but the girls' vocal performance elevated it. "In the end I can’t really get past the fact that I get bored really fast," they said.
TheOnlyOne was very accurate, calling it "probably their most underrated song". They went on to say: "one of the few times they’ve strayed from the normal formula of giving each girl a separate verse. It’s like a more dramatic and vocally competent but less fun Girls Aloud ballad". I almost didn't include
Vixen's commentary because it's just so blatantly wrong but I thought for the sake of balance I should. "Literally, what is this song? Does that even exist for real?" she grumbled. You're so wrong for this gorl.
Petty Mayonnaise thought there could be improvements made. I’d prefer a more unplugged sound on this one. I feel like it could be a better ballad if it weren’t so overproduced. It just doesn’t work in that “tears on the dance floor” kind of way. Instead, it’s distracting," they said.
Blayke delivers the puns, saying "this song is nice, but I'm not going to pretend that it's anything other than OK. The chorus is great".
A$AP Robbie thought Xenomania's involvement would guarantee a banger: "oh hey, Brian and Miranda are here, they'll put an end to this albums obsession with balla...oh. Oh".
Remorque was complimentary ("a nice midtempo. The girls sound fantastic, especially during that chorus and it has a nice epic feel to it") and
mat.overboard was also a fan: "I’m a sucker for girlband ballads. And this ain’t any different. The lyrics aren’t that well thought out, but it’s very relatable to basically everything. When my boyfriend farts when he’s with me, I’ve got to pretend it’s OK… This is the real meaning of the song, I guess."
JuanJose really liked this one. "I dig the whole 'we are doomed' vibe (SCREAMING), and the piano and strings in the instrumental are very fitting. Although it is not very Xenomania by the numbers, i.e. doesn't sound like 3-4 songs stitched together, it really shows some of their signature production style."
ohnostalgia said Little Mix "deserve better" and
DJHazey said it "goes for all of the standards I look for in one of their classic gems, but it always ends up being a peg or two below".