Maybe the song just isn't very good? I know I haven't listened to it more than twice. Girls didn't resonate either during the Phoenix era and that was after a succession of songs that the public lapped up. Then, shockingly, she released a good song and it went Top 5. She is able to pique people's interest enough to rope them in when the music is good but she isn't someone who can just get hits with whatever she puts out. I mean, there's still no good reason why Ritual flopped though.