Sam Smith - Gloria

he/him
This feels like an overcorrection to make up for the bizarre Love Goes campaign, which was clearly an attempt to pivot Sam away from being femme and explicitly queer with the original scrapped To Die For LP. But I assume the label views things differently after Lil Nas X dominated last year. They should have just gone with what Sam was initially going for on To Die For, as opposed to whatever this record is shaping up to be.
 

Island

Staff member
This feels like an overcorrection to make up for the bizarre Love Goes campaign, which was clearly an attempt to pivot Sam away from being femme and explicitly queer with the original scrapped To Die For LP. But I assume the label views things differently after Lil Nas X dominated last year. They should have just gone with what Sam was initially going for on To Die For, as opposed to whatever this record is shaping up to be.
I feel like Sam doesn’t know what direction to go or is too nervous to really brand themselves that way musically in the long run. Honestly, whatever they release after this song will be the indicator for what’s next to come.
 
No offence meant, but I really don't think Sam's idea of queerness (authentic to them as it may or may not be) can be much of a crowd-pleaser, any more than the weird auntie-down-the-pub aesthetic they went for with Love Me More or.... whatever it is they're doing now. To Die For/Love Goes had excellent songs on it, they should've just used the success/goodwill from Lonely Hour to comfortably transition into a Radio 2 singer/songwriter (but yes, with electronics) and leave the pop-star-ing to someone people actually want to see dance around in denim cut-offs.

Edit: I've just re-watched the video for Promises and would argue that *that* is the sweet spot Sam should be aiming for - great song, they look pretty hot and it's all very queer without being cringey.
 
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I know it's kinda reductive but I wouldn't mind a Bloom styled record from Sam. Like, this would be great fit.

 
I actually think the song is a bop but Sam isn't going to give it the full era "popstar" treatment that would elevate it (provocative video, appearance, performances) to make it feel less like playing at being a fully fledged, capital P, popstar.
 
This is something that a 14 year old twink would record over an instrumental they found on youtube titled "Promiscuous Girl Style Timbaland Beat, 2006, Roman Holiday, Iggy Azaelia, Problem."

Embarrassing all around. Sam and Kim retiring from the music industry would be a blessing.
 
One of the worst things I've heard in a long time. Like, actively shithouse, not just "meh".

It's a shame because however cringe I find Sam as an individual, the music itself has remained steadily pretty sound. Up till today.
 
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