It was certainly in the best interests of streaming platforms to give Unholy an immediate push, given that it had already proven itself to an extraordinary degree. It’s omnipresent on TikTok. This level of exposure/traction is what labels dream of!
One of Sam’s videos using the sound has 6.4m likes & 40.7m views. There’s numerous other TikToks with millions of views as well, and overall it’s been used in approaching 350,000 videos. It becoming an instant #1 with big numbers was pretty much an inevitability.
Obviously whether or not we feel this song deserves the success is another matter entirely. I don’t love it or hate it, though I do find it to be ludicrously catchy. I feel like I understand why it caught people’s imaginations on TikTok.
People are of course entitled to think the song is awful & that it sounds unsexy or whatever. However some of these opinions spilling over into veiled criticism about Sam in terms of sex appeal and their worth in that respect, to release a song like this... that was unnecessary. Sam has every right to be feeling themself, as we all ideally should! I love to see their confidence (which they have in abundance on TikTok).