Sam Smith - Gloria

The song is only doing well because it's the tiktok background music of the moment. But no one really cares for the song outside of that or the fact that it's Sam. And they definitely don't care that Kim's on it because she's not even in the clip on tiktok. I don't think Sam has the social media prowess to fully transfer a viral tiktok clip to album hype though like someone like Doja and Lil Nas do.
 
I genuinely don't know the appropriate situation to play this song. You wouldn't play it while you shower, you wouldn't play it in the car, you wouldn't play it during dinner, and you sure as fuck can't dance to it. So when do you put this dirge on?

It's fucking garbage. How is this turning out to be successful? Like who is checking for two of the most insipid people in the industry and then blowing up the numbers with something so boring yet irritating?
 
I genuinely don't know the appropriate situation to play this song. You wouldn't play it while you shower, you wouldn't play it in the car, you wouldn't play it during dinner, and you sure as fuck can't dance to it. So when do you put this dirge on?

It's fucking garbage. How is this turning out to be successful? Like who is checking for two of the most insipid people in the industry and then blowing up the numbers with something so boring yet irritating?

The pre-chorus to chorus makes for an easy tiktok transition. That's literally all it is.
 
This will be a hit but a career killer.

No way will it prop up an album.

I’ll be happy to be wrong if the album ended up being decent but… it looks unlikely.
 
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