Sophie loves concept music videos - it's pretty obvious at this point. I'm incredibly happy that she had a bigger budget for this music video.
I love the callback to Murder - it's done very tastefully. The casting is great, her outfits are great. Sophie's plays the controlling / unhinged character so well! I can't believe she hasn't done any major acting so far - she really should! I also feel like this character has subtle hints of the characters she played in Hypnotized and Catch You (both of which were STUNNING music videos as well).
The part with the electric guitar - my god, she is FIERCE! Loved her dancing with the ribbon. She is a stunning creature and she owns it like its nobody else's business. And that dress - wow!
Also, the judge from Murder making a comeback in this music video was genius - kudos to Sophie Muller and her team for pulling off this successful music video. I genuinely wish Sophie has a big budget for music videos in this era.
EDIT - No more holiday music videos, unless it includes a concept like Today The Sun's On Us / Catch You / Love Is A Camera.
EDIT 2 - Such a shame that all the music videos from the Trilogy did not have this budget.